How to Write Blog Titles That Will Boost Your Pinterest Traffic

February 13, 2021

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Writing blog titles isn’t the hard part here, it’s actually writing the blog titles that get clicks and traffic to your site that’s proven to be a little more difficult. It really doesn’t have to be, you just need to stick to a certain type of title that inspires your audience to take action and WANT to read your post instantly.

How do you know which titles to use you say? Well I’ve got it all written out in the next section here my friend, and I have also created a FREE list of 99+ blog title ideas to increase your traffic which you can find in my secret resource library (along with tons of other free guides, ebooks and resources to skyrocket your traffic!)

Just to be clear, this post will cover Pinterest marketing and not Google SEO strategies, there is a difference.

On Pinterest, you need catchy titles to get clicks, this is not always the case with Google. Make sure you do all your usual keyword research for your topics and then focus on Pinterest marketing after.

Now let’s get into the steps to your next winning blog post title;

Decide on your title (and options) before you start writing your post

Deciding on your title first and the exact topic of your blog post is really going to help you with the structure of writing it. For example, if you write a post all about things to do in London and later decide the best title would be “12 things to do in London on a rainy day” you will most likely be rewriting your whole post again to fit the title. I always set aside time to research and come up with a list of blog post titles and save them somewhere so on my writing days I can just pick one I want to write about that day.

Tell your audience exactly what they will gain from reading

This seems like an obvious one but no one likes clickbait! Although it can do well to get you clicks fast at first, these people are not going to turn into loyal readers once they see you never deliver on your promises and it’s a waste of potential connection with your audience that you could have had! Always tell your audience exactly what they will get out of reading your post, the more specific the better! Aim for titles such as; ‘The most effective way to start your morning on Sundays’ over ‘my morning routine’ wherever possible. This is really going to boost your traffic AND build that trust when you deliver exactly that.

Solve a problem

To elaborate on my previous point, blog posts that solve a problem for your readers will get a lot more traffic and when you combine this with good SEO and marketing, your website visitors numbers will drastically increase compared to posts that no one is searching for. Even if they are not exactly typing in the question that you are answering, knowing that your readers will benefit from what you have to write will already make the difference. Even this morning I was browsing Pinterest and saw a title that said ‘How to increase engagement in your Facebook group today’ and although I wasn’t searching for it, I immediately read it because it is something I wanted to know. Just remember, whatever niche you are in, your readers will come to you to solve problems they have no matter how big or small they may be.

No all your posts have to be like this of course you can throw in some storytelling ones, your audience will LOVE that once they fall in love with you, but we are here today for titles that will boost your traffic!

Use a blog title formula that works

They are typical blog post titles that get clicks A LOT more than others, the most popular ones being:

‘How to’ titles (How to get started with running for beginners)
List titles! (The top 10 yoga positions for ultimate relaxation)
Adding numbers in titles, the more specific the better. (How I increased my revenue by 73% in 30 days)

Add power words

This is the secret sauce for any amazing click-worthy title, adding power words! Now what are power words you say? They can be any word that gives your title just a little bit of extra ‘oomph’!

Think of words such as; top, best, secret, exclusive, magic, strong, complete, popular, quick, in depth, step-by-step, unique, anything that grabs your attention faster.

One of my favourite power words is ‘ultimate’ and you will see this time and time again in my blog post titles, I love it! It works well for me and I believe this is because it creates a sense of security with my audience that tells them this is the only post they need to read in order to find what they are looking for.