Please note some of the links in this email may be affiliate links meaning I will be compensated if you decide to sign up for the products or services, I always only promote things that I love and completely stand by.
Let’s start with the most common phrase in the entrepreneur world of “the money is in your list”, are they right or are they just trying to get you onto their “supposedly free” webinar?
Reading the title of this post you already know the answer, I want to dive in more to explain the’ why’ because I can sense what you might be thinking at the moment.
You wanted more out of life and make an impact, which is why you started your online business. You’ve already taken yourself out of your comfort zone by pouring your heart and soul into it and the last thing you want to think about doing right now is having to think about email marketing and adding another ‘to-do’ to your list, right?
I feel you.
Emails can at the beginning feel too-salesy even for the most extroverted of us, and won’t they just get lost in people’s already-filled inboxes? The truth is that emails are still one of the most effective ways for you to communicate with your audience and build your customer base, so let’s get into it.
An email list is a collection of email addresses that you acquire and store with an Email Service Provider such as ConvertKit. There are several ways to collect email lists including having people subscribe to updates from your blog, ‘opt-in’ to receive a free product aka ‘freebies’, sign up for a specific series of emails, or select to receive email updates when they purchase a service or product from your website.
Once people have given you permission to use their email address, you can send out targeted emails and campaigns to help generate audience engagement and sell your services, products or affiliate offers.
So now we know what an email list is, let’s get into the main reasons why you need to start one as soon as you can.
You might think that social media is the way to generate clicks and get people to look at your blog or website. After all, Facebook has 1.4 billion users and Twitter has 100 million daily active users. But did you know that half the population, about 3.8 billion people, have active email accounts? Plus most people open their email every single day. There is no new “algorithm update” that makes someone not see you emails, see it as a personal space to connect with that person on a one-to-one level.
When you use email to connect and communicate with your target audience, you open yourself up to a wider number of potential customers. What does that mean for you? More clicks.
Marketing statistics support this claim. In fact, the click-through rate for Twitter is only about 0.5%. The click through rate for email marketing? About 3%! (and if you get your email marketing strategy right it can be a lot higher than this) If you know anything about click-through rates, you know that is much more successful. With stats like that, why not spend more time generating a solid email list for your business?
It’s easier to target your marketing methods through building an email list than simply blogging and posting on social media. People have already suggested interest in your content and business by giving you their email address. So, you already know what they are interested in AND that they want to hear from you! This is HUGE okay, you can follow a thousand people on social media but that doesn’t mean you want all of their voices in your inbox, someone subscribing to your email list is one of the biggest compliments in this industry in my opinion and when you see it that way, everything else follows.
Using a good Email Service Provider allows you to target your marketing efforts to a more specific audience. Email segmentation can quickly become your new best friend. You can group your subscribers into different interest groups and send out specific, targeted emails to each group based off of your products and services.
This is a great way to generate interest and engagement by creating more personalized emails based on each interest group. The more targeted you are to a specific group interest, the more likely you are to receive click throughs and build your customer base.
Having your content shared by readers is a great way to grow your audience, and generate some “free” marketing! That’s a win-win. Connecting with your audience and building a relationship with them is the best way to get your content shared.
Sending an email that lands into a personal inbox is the start to creating a sort of one-on-one relationship with each of your audience members. It feels more personal than simply posting an update on social media for the entire world to read. When someone receives an email from you, they start to feel like they are a part of your community.
Building this type of trust and confidence through an email list generates a sense of connection. This sense of connection means that a user is more likely to share your content, which can help to grow your online presence and business.
When you invest effort into marketing, you want to make sure you get a good return. After all, you have enough on your plate running your own business and wearing multiple hats at once. Well rest easy — email marketing has a higher ROI than other marketing methods and channels.
In fact, the ROI on email marketing is about 2x better than other marketing channels. There is roughly no other comparison when it comes to other marketing methods. So your efforts in building an email list will certainly create massive results — as long as you market effectively, it can be a game changer.
Email remains one of the most used and effective forms of communications. Unlike social media trends, which are constantly changing, you can think of email marketing as a long-term investment. Think about the decline of Facebook and the rise of TikTok– things are always changing when it comes to the landscape of social media.
Email, however, remains fairly consistent. As you build your email list and email marketing, you are creating a long-term relationship with your users and an investment in your business. Email lists are built with a purpose, and it creates a personalized relationship with your audience, which is why you should consider it a long-term investment.
I really hope these top 5 reasons show why building an email list should be one of your top priorities right now but if not, think about this; what would you do if all your social media accounts were shut down tomorrow? How do you reach your people?
If you are passionate about entrepreneurship and want to earn a great income online doing what you love, then email lists might just be the secret sauce you have been looking for!
I have made it my mission to help you combine your biz strengths and create a strong, badass brand online, ready?